Connect Metricool to Shift so you can merge all your web apps into your browser
Download ShiftWhat is Metricool?
Metricool is an all-in-one social media management and analytics platform for creators, freelancers, small businesses, marketing teams, and agencies. It centralizes content planning, publishing, engagement, analytics, ad tracking, and reporting across social networks, websites, and ad platforms.
Core features include a drag-and-drop content calendar with platform previews, a unified inbox for messages and comments, performance analytics for social channels and websites, competitor benchmarking, ads tracking for Google, Meta, and TikTok, SmartLinks for link-in-bio use, and automated branded reports exportable to PDF or PPT. Metricool offers a forever free plan plus paid tiers (Starter, Advanced, Professional, Custom) that add multi-brand management, unlimited publishing, extra integrations, team roles and approvals, API access, a Looker Studio connector, and white-label reporting. It integrates with Canva, Google Drive, Zapier, Adobe Express, Google Tag Manager, common CMS/ecommerce platforms, and has a mobile app for on-the-go publishing and inbox handling. Metricool pairs well with other tools and can sit alongside complementary apps in Shift for teams that need a single place to plan, publish, and measure social and web performance.
How Metricool works in Shift
Adding Metricool to Shift creates a focused, persistent workspace for social publishing and analytics that reduces tab clutter and sign-in friction. In Shift you can keep multiple Metricool accounts signed in, group client accounts and related tools into a dedicated Space, and switch contexts without rebuilding layouts or losing your place.
A common use case is daily content planning and reporting across several brands: use Shift’s multi-account feature to stay logged into each client’s Metricool instance, place the content calendar and analytics view side-by-side with creative apps or ad platforms, and save that setup as a recurring workspace for weekly scheduling. Notifications and the unified inbox stay reachable without hunting through tabs, and session persistence prevents unexpected logouts during publishing runs.
Alternatives to Metricool
- SocialBee — A social media management platform focused on content creation, scheduling, analytics, and team collaboration targeted at agencies and teams.
- SocialPilot — A social media management tool positioned on affordability and ease of use for small to medium businesses and agencies.
- Hootsuite — A long-established enterprise-capable social media management platform offering comprehensive integrations, analytics, and automation.
- Sendible — A platform focused on agency needs with collaboration, client reporting, and broad integrations.
- Loomly — A content-focused social media management tool oriented toward content ideation, calendar management, and post optimization for marketing teams and creators.
FAQ
1. What are the free features of Metricool?
Metricool’s free plan includes basic scheduling, a limited content calendar, essential analytics, and a simple link-in-bio (SmartLinks) option, suitable for individual creators or small projects with light publishing needs.
2. How much does Metricool cost per month?
Pricing varies by plan, number of brands/accounts, and billing cycle; Metricool offers a forever free tier plus paid tiers (Starter, Advanced, Professional, Custom). Check Metricool’s pricing page for current monthly or annual rates and plan comparisons.
3. What are the benefits of a paid Metricool plan?
Paid plans unlock multi-brand management, expanded publishing, additional network integrations, team roles and approval workflows, reporting exports, Looker Studio connector, API access, and white-label options for agencies and growing teams.
4. What are the key features of Metricool?
Key features include a drag-and-drop content planner with previews, a unified inbox, social and website analytics, competitor benchmarking, ads tracking for Google/Meta/TikTok, automated branded reports, SmartLinks, multiple integrations, and a mobile app for publishing and basic stats on the go.
5. Is Metricool free?
Yes—Metricool offers a free plan with limited features for individuals and small projects, alongside paid tiers that add advanced capabilities for teams and agencies.
