Today, we’re launching Shift AI, bringing context-aware, privacy-first and totally optional AI directly into the world’s first fully customizable browser.
But we didn’t start with features. We started with a problem. AI adoption is accelerating fast, but trust isn’t keeping up.
The market trend is clear: AI adoption is accelerating, but trust remains conditional. According to our Consumer Insights Survey of more nearly 1,500 adults:
- 32% of users engage with AI daily
- 53% say it improves their experience
- 44% worry AI could act without their approval
A stark gap has emerged: adoption is rising, but trust is lagging. This is why we established a strategic infrastructure partnership with Cloudflare, the leading connectivity cloud company. Cloudflare’s secure and scalable foundation acts as a crucial piece for the next generation of browser innovation.
AI is being increasingly integrated across consumer technology, privacy can no longer be an afterthought. It must be baked into the network itself," said Mari Galicer, Director of Product Management at Cloudflare. “As an essential privacy layer for the AI era, Cloudflare is proud to partner with Shift to help deliver secure, browser-native AI experiences at the edge.
The trust gap in AI
Most AI tools today weren’t built with privacy as a foundation.
When you submit a query, it’s often sent directly to a model provider along with signals like IP address, session data, or account-level identifiers. Over time, that creates a data trail users don’t see and don’t control.
That might work for standalone tools. But it doesn’t work for a browser. Because the browser is where everything happens, your work, your communication, your ideas, your life. If AI is going to live there, trust can’t be optional.
Building AI Differently—From the Infrastructure Up
That’s why we took a different approach. Before building features, we built the foundation with Cloudflare. Cloudflare’s secure and scalable foundation acts as a crucial piece for the next generation of browser innovation. Reinforced by its Privacy Proxy, which separates user identity from user activity, users maintain full control over AI functionality at all times – with the ability to opt in, customize features, or disable them entirely.
AI cannot be an afterthought inside the browser,” said Michael Foucher, Vice President of Product and Customer Success at Shift. “If users are going to trust AI in the environments where they work, communicate and manage multiple profiles, the infrastructure must prioritize security, privacy and user intent from the start
Cloudflare isn’t just a partner. It’s the layer that makes private AI at scale possible.
Here’s how it works:
Every request made through Shift AI is routed through multiple secure layers before it ever reaches a model. Cloudflare acts as a critical privacy boundary, an intermediary layer that removes identifying signals and prevents any direct connection between the user and the endpoint.
By the time your query is processed, it has been fully anonymized. There is no direct path between your identity and your data. No persistent tracking.A stark gap has emerged: adoption is rising, but trust is lagging.This is why we established a strategic infrastructure partnership with Cloudflare, the leading connectivity cloud company. Cloudflare’s secure and scalable foundation acts as a crucial piece for the next generation of browser innovation. Reinforced by its Privacy Proxy, which separates user identity from user activity, users maintain full control over AI functionality at all times – with the ability to opt in, customize features, or disable them entirely.
Shift AI is now available
Shift AI is now live today. As you harness the power of AI, you can trust the secure and scalable foundation we’ve built with Cloudflare.
Download Shift today and learn more about Shift AI at www.shift.com/meet-ai.
