Marketers have an uphill struggle to promote their brands and products, especially in competitive marketplaces. To market successfully you need to take advantage of the best tools and pursue every opportunity. We’ve put together a list of ten free marketing tools that will boost your performance. Using specialized marketing tools cuts down manual work and helps you work more efficiently. These tools cover many different aspects of marketing, including social media and SEO to communication and analytics.

Grammarly

Grammarly is a writing assistant that corrects your spelling and grammar, providing important insights to improve your writing. Grammarly is a free browser extension that corrects your writing on all platforms, from emails to word documents. Grammarly assists not only with spelling but also with phrasing, punctuation, and general grammar. It will ensure your marketing material is in top-notch shape with no grammatical or spelling mistakes.

Zoom

Zoom has become universal on the web since the Coronavirus pandemic sent everyone into lockdown. Most marketers are very familiar with Zoom, and it’s an entirely free platform to streamline communication. Zoom makes setting up conference calls and video meetings easy. Zoom bridges remote communication and connects you with clients or other marketers outside of email. 

Mojomox

A logo designer tool such as Mojomox makes it possible for marketers to create professional-looking logos without any design experience. Mojomox is simple to use with an intuitive user interface, making it easy for marketers to build their brand. Even if you use it to stylize your name, having a bespoke logo sets you apart from the crowd in a competitive market.

Hootsuite

Hootsuite is a social media marketing and management dashboard that allows you to create and edit your posts across various social media platforms all in one place. Hootsuite supports all popular social media platforms such as Facebook, Twitter, Instagram, Pinterest, LinkedIn, Youtube, and more. Social media marketing can be highly lucrative, and running multiple campaigns across different platforms can quickly get confusing. Using a platform like Hootsuite to aggregate all your social media marketing into a single dashboard will simplify the process and boost productivity.

Google Analytics

Google Analytics is an invaluable tool for marketers. A small piece of code sits on a website or app and tracks visitor information. The details of this information depend on local data protection, privacy laws, and user consent. You can track visitor geolocation, browsing time, user journey, bounce rate, and much more. Other products, like Google Adsense, can be integrated to track the success of marketing campaigns and the rate of conversions.

Hotjar

Hotjar is a tool that allows marketers to quickly create heatmaps for websites and apps. Heatmaps help visualize user behavior by showing you exactly where visitors spend their time. Using Hotjar, you can create focus maps that show where users direct their attention. Hotjar displays where screen space is most valuable on a particular page and highlights areas that do not draw the user’s attention. These insights are essential to improving website or app performance and designing for optimal user experience.

KeywordTool.io

Keywords are the key to successful marketing. Finding the right keywords for suitable campaigns is a challenge many marketers face. Unfortunately, Google Analytics often hides much of this valuable keyword information due to a mix of data protection laws and selling ads. KeywordTool takes advantage of Google Autocomplete to help you find relevant related search terms and create a list of commonly searched keywords.

Google Trends

Marketers who work in a fast-paced or fad-heavy industry will find Google Trends very useful. Google Trends can be thought of as the historical ‘bird’s eye view of Google searches over time. Trends allow you to see how many people search for particular keywords across different periods and locations. This tool helps you find popular keywords and stay on top of fluctuating trends, which allows you to keep your marketing material fresh and relevant.

Time Doctor

Whether you work alone or as part of a team, good time management software is essential for productivity. Time Doctor tracks how much time you spend on each task which can be helpful for organizing and billing purposes. Further, time tracking identifies areas where you can be more efficient with your time. Time Doctor also features handy tools like easy reporting, break tracking, and alerts that motivate you throughout the day.

SumoMe

SumoMe is a free and easy-to-use email capture tool. With pre-built plugins for tools like WordPress and Shopify, you don't have to worry about an intensive setup process. Marketers know how valuable mailing lists can be, and capturing emails can be highly lucrative if targeted correctly. Using SumoMe, you can create visually appealing email capture windows and embedd directly into live websites without any coding expertise.

Add all the best marketing tools to Shift

Marketing tools improve your efficiencies and skyrocket performance, but organizing all of the moving parts in a campaign can be challenging. Shift aggregates all of your marketing tools together, so you can streamline your workflow and send off your next campaign in a flash. Connect all of your favorite marketing tools, add multiple email accounts and work faster with Shift. Try Shift today for free!