What Drives Us

George Arison is a co-founder and co-CEO of Shift.

Previously, he co-founded Taxi Magic (now known as Curb), the first on-demand mobile transportation booking technology company, and worked at Google and BCG.

A Georgian immigrant, he was also the first student from the Soviet Union allowed to attend a private U.S. high school without a government sponsorship. He holds a BA in Political Science from Middlebury College.

Toby Russell is a co-founder and co-CEO of Shift.

Previously, he was the Managing VP of Digital at Capital One, where he led the bank’s technology transformation to mobile. In 2007 Toby co-founded Taxi Magic (now known as Curb), the first on-demand mobile transportation booking technology company. He also led a $12 billion renewable energy and efficiency investment program for the U.S. Department of Energy and worked as a Project Leader at the Boston Consulting Group.

He holds a Doctorate from Oxford University.

Oded Shein is the CFO of Shift.

With extensive experience in the retail sector, he previously served as CFO of Stage Stores for seven years and is presently a Board Member and Chair of the Audit Committee at Conn’s HomePlus as well as a Board Member at Greensboro Symphony Orchestra. He has also served as CFO of The Fresh Market and in senior finance roles at Belk and Charming Shoppes. He holds a Bachelor of Business Administration from Baruch College and a Masters in Business Administration of Finance from Columbia University.

Sean Foy is the COO of Shift.

Previously, he was the Head of Operations at Enjoy Technology Inc., where he built the first mobile on-demand inventory platform for technology products like iPhones and Google products. During a six year tenure at Amazon, he launched both the Kindle and Amazon Echo product lines.

He has a Masters in Global Management from The University of Salford.

Mark McCollum is the CRO of Shift.

Previously, he was founding CEO of Automotive IntelliQence, an enterprise software company focused on automotive retail. With nearly 30 years' experience in the auto industry, he has also served as market president of various regions for AutoNation, as well as GM at Sonic Automotive and numerous private cap auto retailers.

Karan Gupta is the SVP of Engineering at Shift.

Previously, he led the engineering team at The RealReal where he helped take the company public. Before that, he worked on the Mars rover project for NASA, and at Sony PlayStation. He has also launched his own collaboration startup through AngelPad, culminating in an acquisition.

Karan began coding at the age of 13 and went on to get an MS in AI Robotics.

Blima Tuller is the Controller and SVP of Accounting at Shift.

She was previously serving as Chief Accounting Officer (CAO) at Magnite, a NASDAQ-listed adtech company, and prior to that as Chief Financial Officer (CFO) of LBI Media.

Jennifer Gaines is the General Counsel & Corporate Secretary at Shift.

She has served as a Chief Legal Officer, VP of Legal and General Counsel for multiple companies over the past 20 years, most recently serving as Chief Legal & Human Resources Officer at OneSource Virtual, Inc.

In addition, Jennifer also spent many years working as the VP of Legal at Patriarch Partners, a private investment firm focused on acquiring, invigorating and restoring undervalued iconic American brands. She holds a BA from Baylor University and a JD from University of Tulsa, College of Law.

Tracy Lessin is the VP of Marketing at Shift.

Prior to joining Shift, she served in a number of marketing roles, including Director of the Global Brand Team and Chief of Staff to the CMO, at Norton Lifelock, the Clorox Company, and in the energy sector. She also spent several years consulting at Accenture.

Tracy holds a BS in Information Systems from the University of Colorado, Boulder, and an MBA from Duke University’s Fuqua School of Business.

Josh Pittman is the VP of Sales at Shift.

He was previously VP of Inside Sales at Velocify (acquired by Ellie Mae) and at SportsEngine (acquired by NBC Sports) as well as the Senior Director of Inside Sales at Living Social.

Tim Brauer is the VP of Fixed Operations at Shift.

He previously served 15+ years at CarMax overseeing regional operations. Brauer holds a BAS from Southwestern College.

Tracy Notte is the VP of People Operations at Shift.

Notte brings to Shift over 10 years of experience leading Human Resources and Talent teams. She previously served as Senior Vice President and Chief Human Resources Officer at Citizens Parking and as Area Director for HR for Advance Auto Parts. She holds a Bachelor of Science from the University of Georgia as well as a Master in Jurisprudence, Labor and Employment Law from the University of Tulane.

Ilya Letuchy is the VP of Field Operations at Shift.

He has led field operations at Shift for the past two years, and brings several years of operations management experience at Boosted and at Apple. He holds Bachelor of Science and Bachelor of Arts degrees from the University of California, Santa Barbara and a Master’s degree in Business Administration from the University of Chicago’s Booth School of Business.

John Lee is the VP of Product at Shift. He previously served as Vice President of Digital Products at Sephora, and prior to that, as Senior Vice President of Ecommerce at MGM Resorts International and Vice President of Product at Travelzoo. He holds a Bachelor of Science from Columbia University as well as a Master’s in Business Administration from the Anderson School of Management at UCLA.

Julie Zarenko is the VP of Financial Planning & Analysis and Business Operations at Shift. She has over 20 years of experience in finance and business planning and previously served as the head of Ecommerce FP&A for UnderArmour, Director of FP&A at Zulily, and in various finance, strategy, and business planning roles at Microsoft and American Express. She holds a BA in Economics and Anthropology from Bucknell University and an MBA from Georgetown’s McDonough School of Business.