How Much Is a Jeep Wrangler Unlimited? Reviews & Specs

How Much Is a Jeep Wrangler Unlimited? Reviews & Specs
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The world's very first four-wheel-drive vehicle to be mass produced, the Jeep Wrangler is not only an icon in and of itself. It's literally a roving piece of Americana, hands down.

With origins that date back to World War II, when some 650,000 predecessors of the modern-day Wrangler collectively played a major role in leading the Allied forces to victory in Europe and Asia, the Jeep Wrangler's legendary history is a tale that precedes itself.

Ever since it was introduced to the civilian market in 1986, the Jeep Wrangler has carved itself – and ever so ruggedly – into countless hearts both stateside and abroad.

Now, 35 years later, the Jeep Wrangler embodies a gratifying blend of timeless, rugged aesthetics and genuine off-roading perfection with contemporary safety features and all the comfort and convenience of plenty of 21st century technology.

As has been the case with recent past model years, the 2021 Wrangler is offered in four basic trim levels: Sport, Sport S, Sahara and Rubicon.

The Manufacturer's Suggested Retail Price for the 2021 Jeep Wrangler starts at $28,295 for a 2-door variant and $31,795 for the 4-door Wrangler Unlimited.

But in all honesty, you might end up spending significantly more than you originally expected. That's because what comes standard on the basic model Wrangler is, well, pretty basic. It comes with a manual transmission, manual windows and door locks, no air conditioning and an infotainment screen that, at a mere five inches in size, falls on the small side when compared to the other Wrangler variants. The Sport edition also features 17-inch steel wheels, skid plates, tow hooks and foglights.

Many buyers in the market for a Wrangler ultimately decide to upgrade to a Sport S – which, like the Sport, is available with two or four doors – or a Sahara, which comes with four doors only.

If you do decide to upgrade from the Sport base model to a Sport S or Sahara, you can expect the price to edge into the upper $30,000s or low $40,000s.

The Sport S variant offers keyless entry, power windows and door locks, and air conditioning, as well as smart safety features, a superior infotainment system, a leather-wrapped steering wheel and tinted windows.

The 4-door Sahara features a 7-inch touchscreen display that's equipped with Apple CarPlay and Android Auto smartphone integration, upgraded 18-inch alloy wheels, separate temperature control systems for the front and rear of the interior cabin and a grille and fender flares whose color match the rest of the body, too.

Then there's the limited-edition 4-door Rubicon 392, which is new for 2021 and starts at $73,500, making it one of the most expensive Wranglers to date. Like the Sahara, the Rubicon is equipped with a 7-inch touchscreen display that features Apple CarPlay and Android Auto. 

The Rubicon also comes outfitted with additional mechanics like front and rear locking differentials to give extra traction when off-roading, 17-inch wheels with all-terrain tires, heavy-duty Dana 44 front and rear axles, a lower crawl ratio for climbing steep inclines, an electronic disconnecting sway bar that significantly decreases the vehicle's chance of rolling over and rock rails to protect the vehicle's undercarriage and make it more apt for heavy-duty off-roading over rough terrain.

The standard engine in the Wrangler is a 285-horsepower Pentastar V6, which packs sufficient pickup and strength and has a fuel economy of 17-19 mpg in the city and 22-23 mpg on the freeway.

For additional power, Jeep offers the option of a hybrid eTorque feature that improves the Wrangler's torque during acceleration.

Optional on certain models of Wranglers are a diesel engine that achieves an impressive 22 mpg in the city and 29 mpg on the freeway and a turbocharged four-cylinder that fetches 19 mpg in the city and 22 mpg when traveling at freeway speeds.

Four-wheel drive comes standard on all Wranglers these days, too, which isn't the case for older models.

New for the 2021 Wrangler roster is a plug-in hybrid version known as the 4xe, which comes available in the Sahara, Rubicon and limited-edition High Altitude trim levels. Equipped with a turbocharged four-cylinder engine, dual electric motors and an eight-speed automated transmission that makes for a total horsepower of 375, 4xe variants are priced slightly higher at $47,995, $51,695 and $53,815, respectively. But each comes with a one-time $7,500 federal tax credit and carte-blanche complimentary use of any of the 800 charging stations that Jeep and Electrify America teamed up to install at various trailheads around the U.S.

Depending on the model, the Wrangler can fit a total headcount of either four or five. Two-door Wranglers come with a pair of individual seats in the back, allowing for a total of four people. Four-door varieties are built with a three-person bench in the rear, which means they can accommodate up to five people altogether including the driver. Four-door Wranglers are also slightly longer, so they come with a bit of extra room to stretch your legs in the rear and added cargo space behind the back bench, too. It's interesting to note that four-door Wranglers are actually now more popular than their two-door counterparts.

2018 Jeep Wrangler Unlimited Sport S (from $39,950)

 2018 Jeep Wrangler Unlimited Sport S (from $39,950)
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 2018 Jeep Wrangler Unlimited Sport S (from $39,950)
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A classic in terms of its overall essence it may be, but Jeep has made some modifications to the Wrangler over time. Significant updates in recent years include an entirely reconfigured model with an improved interior for 2018, a forward-collision alert system and adaptive cruise control for 2019, a rebranded trim roster and diesel powertrain option for 2020 and, in addition to the 4xe hybrid, the option of a 470-horsepower Hemi V8 engine and a front-facing off-road “TrailCam” camera for 2021. Also new is a redesigned soft top that is easier to remove

It's no secret that the Jeep Wrangler rolls right over most other SUVs as far as sticker price is concerned, which arguably comes as the biggest downfall of it being such an iconic and sought-after vehicle. But the Wrangler makes up for its above-average cost by maintaining a superb resale value despite its age. So whatever the final tab winds up being, you can be sure that it's money well invested should you ever decide to put your new Jeep Wrangler back on the market.

The cost of a Jeep Wrangler Unlimited's insurance policy is determined by a number of variables, including your deductible, the level of coverage you desire and the type of insurance that you opt for, be it full or just liability. As insurance premiums are affected by a person's age, gender, region, credit score, and driving record, it's best to shop around in order to get the best policy for you. But on average, as of 2021 the annual cost of Jeep Wrangler automobile insurance is $1,562, or $130 per month. Generally speaking, Jeep Wranglers will cost roughly $200 more per year to insure than its competitors, and $40 more than the $1,523 national average for all vehicles.

2015 Jeep Wrangler Unlimited Sport (from $35,200)

 2015 Jeep Wrangler Unlimited Sport (from $35,200)
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 2015 Jeep Wrangler Unlimited Sport (from $35,200)
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If you are a savvy car buyer and decide to buy a used Jeep Wrangler over a new one, you're set to save a decent amount of money. Used Sport models can be found for as little as $20,500, while used Unlimited, Sahara and Rubicon models go for anywhere between the mid-$20,000s and the mid-$40,000s. Thankfully it's easy to search, compare and purchase any of Shift's cars, trucks and SUVs directly online from the comfort of your home, know it has no hidden issues, thanks to Shift's 150-point inspection, and get a fair, up-front price without any pressure or fuss.

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Shift Editorial Team