The Internet’s invisible footprint

Did you know the tech industry accounts for up to 2.5% of global greenhouse gas emissions – more than the aviation industry? The digital world might not have a physical form, but its environmental impact is massive.

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If you’re based in Canada or the US and focused on sustainability in tech, we want to help bring your vision to life.

INTRODUCING

The Shift Impact Grant

We’re committed to making a difference. The Shift Impact Grant is a $25,000 USD grant that supports sustainability initiatives that create meaningful and measurable environmental impact.

Eligible applicants must:

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Be a nonprofit, social venture, or startup

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Serve communities within Canada or the US

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Lead sustainability initiatives in tech (e.g climate tech, software, sustainable hardware, clean energy)

Windmills

If you’re based in Canada or the US and focused on sustainability in tech, we want to help bring your vision to life.

Recipients will also recieve:

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A one-year Pro subscription to Leadpages

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A membership to the Paved Startups Program and 5,000 free ad credits to boost their brand within the Paved newsletter network

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A one-year subscription to Animoto

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An interview on the Capitalist Hippie podcast

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An interview on the Digital Entrepreneur podcast

Shift Leadpages Paved Animoto Capitalist Hippie Digital Entrepreneur

How to apply

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Submit your application

Submit a short written application about your organization and why you’re applying for the Shift Impact Grant (max. 1200 words).

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Include a video pitch

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Include a simple video pitch to show us what excites you about your project (max. 2 mins).

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Next steps

If you’re a shortlisted candidate, you’ll be invited to submit additional details on how your project will help drive positive environmental change in the tech space.

Apply now

Applications close: May 13, 2025, at 5 pm PST

Questions about the grant? Contact impactgrant@shift.com to reach the team

Learn more about tech’s impact on the environment

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Water Usage

Global internet use consumes an estimated 2.6 trillion litres of water annually. That's the equivalent of filling over 1 million Olympic-size swimming pools.

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Data Storage

Every year, data storage and transmission emit 97 million tons of CO2—the same annual carbon footprint of Sweden and Finland, combined.

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Netflix

Watching 4 hours of Netflix is like driving a car 1 mile. Netflix produces around 1.1 million metric tons of CO2 annually, the equivalent of 240,000 cars.

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Zoom

A 1-hour Zoom call emits up to 1,000g of CO2, uses up to 12 litres of water, and takes up land equivalent to the size of an iPad Mini (those data centers filled with servers have to go somewhere).

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Turn Off Video

Turning off the video during conference calls would save 10.7 million L per 100,000 users per month, the water needed to produce approximately 53.5 tons of tomatoes.

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Training AI

Training GPT-3 produced emissions equal to 112 gas-powered cars in a year. This only includes training—real-time queries make up to 60% of AI’s total energy use.

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Learn more about your digital emissions

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Interested in learning more about the carbon footprint of the internet?

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